Do you need to be mothered by big brands?

I love my lotions and potions...

…so I’m on a couple of databases that hawk said salves. Last week one sent this:

“… we understand that Mothers’ Day can be difficult… If you’d rather we didn’t send you emails containing Mother’s Day-related content, please click, ‘opt-out’.”

And society continues to wrap up folks in cotton wool for fear of… oh yeah, that’s right, feeling.

I’m not lampooning anyone’s grief. But this feels like enabling a stance that keeps people stumbling through life scattering eggshells like brittle petals in their wake.

There’s not a human alive who isn’t nursing a wound. I think about my late father everyday but will I opt-out of an email to assuage my pain? I process my grief my way and faceless brands don’t need to tiptoe around me while I’m doing it.

You may know the serum I use, but you don’t know me. So, quit the crap. You sell stuff not emotional support.

It’s yet another example of handing our power to something outside of ourselves.

Please spare our feelings Big Brand. Clearly, we’re incapable of looking away when we see triggering ads or emails.

At what point do we take responsibility? To walk our own path, confident that we can carry on even when the inevitable log trips us up. It’s like going on a hike with someone running up ahead clearing our way for a smoother journey.

That’s not real life. It’s a movie set.

But that’s just a philosophy. My Phylosophy.